Joop! (Pronounced ‘yope’) is a German fashion and cosmetics brand founded by designer Wolfgang Joop in 1978. The designer capitalised the name and added the exclamation point to distinguish the brand from himself. Joop!. Showed its first ready to wear collection back in 1982, and added menswear to its line in 1985.
Splash, some like it fresh
Joop! is known especially for its prolific line of fragrances, beginning with the first scent, Joop! Femme, introduced in 1987. Popular Joop! Homme was introduced just two years later. Both became top sellers and helped Joop! evolve from a fashion company into a lifestyle company who today offers fashions, accessories, eyewear, fragrances and home goods.
Now Joop! launched a new masculine fragrance, Joop! Splash to its famous range of perfumes. Joop! Splash will be an ideal scent and pleasant aura for hot summer days. Neither too fresh nor to intense, Joop! Splash will suit modern and trendy men.
Top notes: Coriander, Cassowary fruit
Heart notes: Cardamom, Salty sea notes
Base notes: Cedarwood, Labdanum
Created by Louise Tumer, The Joop! Splash man is described as a ‘sexy urban hipster’ a woody citrus, opening on top notes of wild Cassowary fruit and coriander, building to a heart of Cardamom and Calypsone molecule that adds a salty yet aquatic fresh aroma. The base is composed of cedar wood and labdanum.
Joop! Splash is nothing really special but – honestly – very pleasant and versatile. Fresh, easy to wear and excellent for a good springday or summerday. Longevity is outstanding for a summer fragrance. Its a vèry ‘safe’ fragrance.
After the hunky Clint Mauro for Joop Homme, fashion model Chad White is now making a Splash for Joop! Splash new fragrance. The advertising campaign was shot by Solve Sundsbo and cast by Andrew Weir. Watch the video below.
Joop! Splash is available in a glass flacon that is coloured in blue. Its unusual shape reminds of water flow. Splash is available as 75 and 115ml Eau de Toilette along with accompanying body care products like 115ml after shave, 200ml shower gel, 75ml fresh and cool deodorant stick.