Established over 56 years ago in London, Laura Ashley is one of the world’s most loved fashion and home furnishings brands. The company comes from humble beginnings as a young designer named Laura Ashley and her husband began printing textiles from their basement flat.
The business took off in 1953, when the headscarves worn by Audrey Hepburn in ‘Roman Holiday’ sparked a trend among young girls. Orders grew quickly for the enterprising couple, selling great quantities to London shops. In the 1960’s, Laura Ashley began making shirts and gardening smocks and later translated them into dresses that became popular worldwide. Retail stores began opening in London and beyond and home furnishings and accessories were added to the line in the 1970’s, making Laura Ashley a complete lifestyle brand.
Today, fashion and interior designer Laura Ashley presents a new trio fragrances after being absent for ten years. The perfumes are named Pink Petals, Green Meadow and Floral Heart. Each one of them describes pureness and femininity in any woman. Laura Ashley Perfumes are sensual, flowery and exquisite.
They have teamed up with the perfume designer Azzi Glasser to, in their words ‘Add Artisan back into perfumes of today’. The fragrances very much embrace the luxurious lifestyle that Laura Ashley are so well known for, from the design of the bottle, to the fragrance itself.
I need to make this very clear- I Lóve the bottles. They are so simple, elegant and the diamond-esq appearance of the lid really does evoke images of classic Hollywood glamour. The bottle would not look out of place on the dressing table of a 1940’s starlet!
Laura Ashley Pink Petals
Pink Petals I found the sweetest smelling of the three, with heart notes of Rose, Frangipani and Muget and with musky, sandalwood base notes. Laura Ashley Pink Petals is a delicious perfume with a sensual, adorable smell.
Laura Ashley Green Meadow
Evoking memories of a green meadow with wild flowers is not far off what I could picture when smelling this perfume. It’s a lovely delicate, subtle, fresh and soft smelling fragrance. Green Meadow (the pale green bottle) is a helix of sensuality whose notes are intimately blended of soft fruits, wild flowers, birch leaves, jasmine, amber and skin musk.
Laura Ashley Floral Heart
Floral Heart (the pale yellow bottle) is the most romantic perfume that embodies sublime femininity made of violet leaves, plum, rose de mai, magnolia, tuberose, woods and musk.
I think its fair to say that the three fragrances are so varied in scent that they are likely to appeal to a huge range of women of all ages, and who wouldn’t want something as pretty as them adorning their dressing table?
Laura Ashley Pink Petals, Green Meadow and Floral Heart will be available from Oktober in 50 and 100 ml Eau de Parfum, and in a gift set with three 30 ml bottles.