Trendy Canadian fashion footwear company, Aldo has launched a fragrance collection for men and women defined by color (white for women, black for men). A Is For Aldo is a collection of five scents – Red, Yellow, and Blue for women and Red and Yellow for men – that invites users to uncover their fragrance personality and color in the scent selection process. Users select their fragrance by choosing the color that appeals to them.
Colors are like personalities, scents can be complex, but everyone knows their favorite color. It’s never been easier to find yourself.
Douglas Bensadoun, Aldo Creative Director
The fragrances were created by leading fragrance houses Givaudan and Robertet. The packaging is a study in minimalism, using first-of-its-kind, stackable block-shaped bottles. Reminiscent of childhood building blocks, A is for Aldo hits it head on with simple aesthetics paired with a bolded letter ‘A’ in the appropriate color.
The bottles are made of Zamack metal to give it a ‘luxurious heft and sculptural edge.’ The rich matte finish enhances the color typography, allowing it to pop.
A Is For Aldo for Women:
Red is for the live-lovers and heartbreakers, for flings and for keeps. It’s for the sensual, passionate woman who knows how to leave an impression.
Aldo Red A bottle will please most ‘sensual passionate woman’ with a romantic character. It blends icy peach, bergamot, jasmine, honeysuckle, rose, sandalwood, amber and musk. Aldo A Is For Aldo (Red) is available in 10, 30 or 75 ml Eau de Toilette.
Yellow is for the girls who will be girls forever. She is charmed and enchanting, and knows to always have a glint in her eye and wink at the world. It’s chic, playful and alluring.
Also Yellow A bottle is more for flirty and playful women made of fresh notes of mandarin, grapefruit, neroli blossom, honeysuckle, jasmine, sandalwood, amber and musk. Aldo A Is For Aldo (Yellow) is available in 10, 30 or 75 ml Eau de Toilette.
Blue is for true-blue babes only. It’s for the sexy, glamorous and seductive woman.
Aldo Blue A bottle is described as a sexy, daring and flirty with fresh notes made of bergamot, freesia, lemon verbena, heliotrope, jasmine, magnolia, cocoa, black amber, Tonka bean, plum and musky notes. Aldo A Is For Aldo (Blue) is available in 10, 30 or 75 ml Eau de Toilette.
A Is For Aldo for Men:
Red is for the man of action and character, the man who no one forgets. It’s for a man with a classic taste and modern sensibilities.
Red bottle characterizes a man that likes the classic yet modern style. It blends fresh notes of citrus, anise, bergamot, cedar wood, orange blossom, patchouli, Tonka bean, musk and vanilla. Aldo A Is For Aldo (Red) is available in 75 ml Eau de Toilette.
Yellow is for you’ve met your match, even the liveliest, thrill-seeker will be invigorated by its sophisticated scents. It’s for the casually sporty man.
Yellow bottle is for a sporty and energetic man that likes an urban, free-independent style. It blends bergamot, cardamom, ginger, mango, marine notes, jasmine, pepper, cedar, moss, musk, and sandalwood. Aldo A Is For Aldo (Yellow) is available in 75 ml Eau de Toilette.