Max and Lubov Azria will be celebrating BCBG’s 25th anniversary in 2014!
BCBG Max Azria is an American fashion house founded by French designer Max Azria. Azria began his career in Paris but relocated in the United States in 1981, first launching a series of concept boutiques called Jess. The BCBG Max Azria label was born in 1989. BCBG stands for Bon Chic, Bon Genre.
Bon Chic, Bon Genre
The first fragrance of the BCBG Max Azria line was launched last year. Proud of the succes of the debut, the designer team and perfuer Stephen Nilsen worfed on a new flanker BCBG Max Azria Bon Chic (wich means ‘good style’) under the license of Elizabeth Arden. This perfume is all about good taste, luxurious style and a delightful and pleasant aroma.
It is indisputably a perfume with attractive notes, very long-lasting and strong. It is described as more sensual and more delicious than the original perfume, yet fruitier and warmer. It blends black raspberry, mango and Asian pear along with middle notes of pink peony, violet and orange blossom. The base delights with warm woods, vanilla and cashmere musk notes.
BCBG Max Azria Bon Chic is due for international markets next year, but in the USA it will show up this October. BCBG Max Azria Bon Chic will be available as 50 and 100 ml Eau de Parfum.