Italian jeweler Bvlgari launches a new extremely sensual and classical masculine fragrance, Man Extreme. Bvlgari Man Extreme is the new flanker to Bvlgari Man released in 2010. The new fragrance will bring an air of elegance and precious moments. Also, it aims at modern men appreciating lavish and expensive things. Man Extreme by Bvlgari will make any man noticed and charming.
Bvlgari Man Extreme will have a long-lasting, truly elegant and seductive aroma composed of luminous accords of pink grapefruit and Calabrian bergamot. The middle composition ideally balances top citrusy notes with cactus zest, freesia blooms, cardamom from Guatemala and warm amber along with base notes of Haitian vetiver, Laotian benzoin and balsa wood. Man Extreme’s delicate smell is created by perfumer Alberto Morillas, to leave behind a warm woody/citrusy aroma.
“I found Rome of brick and left it of marble”. This is what Caesar told Augustus in the last period of his life and such landscape Bulgari wants to evoke for its Man Extreme campaign. A landscape with a hero on the background on a quest to get in contact with strong emotions, face them and overcome them. As a matter of fact the set chosen is Rome, at the Museum of the Roman civilization and the hero opted by the italian brand is Eric Bana, who will meet three different enemies defeating them, embodied by the snake, the eagle and the lion.
Pictures where taken by Peter Lindbergh, but Italian director Matteo Garrone, acclaimed in 2008 for his Gomorra by critique and public, directed the 60-second ad, which features actor Eric Bana.
Bvlgari Man Extreme will be available in two sizes, 60 and 100ml Eau de Toilette.