Y-3 launches its first men’s fragrance


Yohji Yamamoto and Adidas celebrate (today!) ten years of Y-3 with the introduction of Y-3’s first men’s fragrance, ‘Black Label’, during Men’s Fashion Week in Paris.

Ten years ago, together with Adidas, we created something that did not exist before, and we completely projected the future. My desire was -and still is- to make sportswear elegant and chic. Adidas has always been a very personal inspiration to me, and it continues to enrich my creative life.

Yohji Yamamoto

The fragrance opens with a masculine sparkling accord of cardamom and elemi associated with a modern touch of Tagete. The heart reveals an elegant mix of Virginian Cedar Wood and Lavandin supported by the sensual warmth of black pepper. The wake releases the captivating power of Patchouli, Vetiver and Tonka Bean which gives the fragrance its unique character.

Black Label will debut in February in a 75ml bottle, retailing for approximately EUR 95, available in Y-3 flagship stores and online Y-3 online store.



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