Guerlain L’Eau de Parfum du 68


In 1914, the house of Guerlain opened its first boutique on 68 Avenue des Champs-Elysees in Paris. To mark the occasion, Jacques Guerlain created the fragrance ‘Parfum des Champs-Élysées’, presenting it in a curiously shaped bottle – a nod to the protracted scructure of the boutique.

In 2013, Thierry Wasser wants to reflect the rhythm of Parisian nightlife, and has created a spicy, woody scent  that is just as vibrant and bright. Its initial notes hit with the characteristic thick sweetness of mandarins spiced with cardamom. Then a bouquet of magnolia, orange blossom and and base notes of tonka bean, benzoin and citrus feature; making it all the more tender. The final touch? Mysterious notes of cedar and incense, which are perfectly suited to the je ne sais quoi mood of the night.


Guerlain L’Eau de Parfum du 68

Guerlain sure know how to make a pretty bottle don’t they? They are, after all the people who brought us iconic housings for fragrances such as Shalimar, Insolence and La Petite Robe Noire. This one, created to celebrate the grand re-opening of their newly renovated boutique at no. 68 on the Champs-Élysées is most certainly befitting of one of the city’s most famous and wonderfully fragrant addresses.

Housing ‘Le Parfum du 68’, a tweaked version of the brand’s respectable Cologne du 68 from 2006, the classic Baccarat crystal ‘turtle’ bottle is adorned with a gilded Parisian scene created by Ateliers Gohard. Unfortunately only 30 bottles will be produced and one dreads to even think how much it would cost, still it’s rather lovely to dream, isn’t it?


Guerlain Le Parfum du 68 Baccarat Gohard

Fortunately however, when one allows oneself to remember that it is in fact all about the juice, not the bottle, there will be the option of a more affordable EDP exclusively available at Maison Guerlain and housed within a decidedly less fancy bottle.

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