Chopard have released a new men’s fragrance called 1000 Miglia in reference to an institution of racing car sports, with an aesthetic twist as it gathers lovers of exquisite vintage cars.
Since 1988, the house of Chopard has been a partner to the Mille Migla prestigious Italian race of vintage cars. 12 years ago, for this occasion, Chopard had launched a watch collection of the same name, that is still vèry populair. Now it’s time for a 1000 Miglia masculine fragrance….
The Mille Miglia – famous vintage car race turned into legend over the years – was born in 1927 under the impetus of two young Italian, Brescia-born counts. This prestigious, epic event featuring endurance racing cars sets off every year in May from Brescia to Rome, travelling more than 1,600 km through Italy’s most beautiful landscapes.
Now its time for the beautiful masculine Mille Miglia fragrance. 1000 Miglia is an oriental fougère offering a modernistic edge as it features an accord of hot asphalt. The composition mimics the dynamism of and sensations experienced during a high-speed race.
The fragrance opens with floral lavender notes, bergamot and Juniper berries. In the heart, there are herbaceous green grassy notes, violet petals, leather and a hot asphalt accord. The base is oriental with notes of dry amber, wood, and coffee beans
A man who takes part in the race, who serves as an imaginary model for this fragrance, must achieve three things: concentration, inner peace and unshakable self confidence. Take a look at the three video teasers/advertisements announcing this fragrance:
Chopard 1000 Miglia is available as 50 and 80 ml Eau de Toilette.