German fashion designer Karl Lagerfeld doesn’t stop at fashion design, from Coco-Cola bottles, the Volkswagen golf, Hotel de Crillon suites to his latest experiment – perfume. This is not Lagerfeld’s first venture into the world of beauty – he has created collections for Shu Uemura and designed a pop up hair salon for Schwarzkopf.
Details on the scent have been kept secret. The only thing we do know is that the fragrance launches in March 2014, there’s one for men and one for women. The logo along with the hashtag #karlparfums was recently shared via social media, with the designer himself tweeting “Life isn’t a beauty contest. Intelligence lasts, youth and beauty are seasonal”.