Popular beauty brand Fresh has launched the latest in a line of anti-aging skincare, the Lotus Youth Preserve Face Cream.
The daily moisturizer will improve the skin’s radiance, clarity and elasticity, as well as providing 24 hours of moisture. This is due to a Super 7 Complex used in the cream, which was developed in LVMH’s research labs, proven to maximise hydration, boost radiance and also contains the benefits of lotus flower extract, blue-green algae, hibiscus fruit extract, fig fruit extract, Vitamins C and E and vegetable glycerol.
The ingredients contain powerful antioxidants, and are rich in amino acids (to help preserve collagen, elastin and vitamin B to enhance microcirculation), minerals such as calcium, iron, potassium, carotin, and Vitamins B1,B2 and C, which help promote the production of hyaluronic acid. Sugars and pectin from the fig fruit extract preserve moisture levels, while Vitamin C and E aids collagen synthesis and helps soften the skin. Finally, vegetable glycerol attracts water and seals moisture, highlighting that the Lotus Youth Preserve Face Cream provides the optimum conditions for skin to lock in moisture and maximise hydration. The formula is enriched with maca root extract, which enhances luminosity and cell turnover.
The lotus is a powerful symbol in Asia, having been around for more than 3,000 years and having many applications and properties. It is used to make oils and perfumes; parts of it are edible, while other parts are used to make herbal medicine. It also represents healing, enlightenment, divinity, paradise, and the universe. Fresh used the lotus not only as a symbol of purification, but also due to their numerous benefits, according to Lev Glazman, Fresh co-founder and director of Research and Development: “After doing clinical tests, we were stunned at this ingredient’s high levels of polyphenols, the most powerful antioxidants known to defend against wrinkle-causing free radicals”.
The light summery gels is what I’ve been turning to lately, but when I need something that’s a bit more heavy duty, I’ve been turning to this cream. It’s heavier than a gel, but it still absorbs into skin super quickly and relieves any dryness. Let it sink in – and it will – and then go ahead with face oils, sunscreen, or foundation. There’s no greasiness or pilling (or you used much too much), but just nice smooth skin that doesn’t have any more dryness. It smells like fresh cut cucumbers which makes it refreshing to use.
Fresh Lotus Youth Preserve Face Cream will be availble in March in a 50 ml jar.