Richard E. Grant launches a perfume

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British-Swazi actor Richard E. Grant launches a unisex scent named ‘Jack’.

The new fragrance, which will launch exclusively at London boutique Liberty, was completely funded by Grant himself and created in partnership with perfumers International Flavors & Fragrances.  The new perfume, which launched online last month comes as a 100ml standard size, encased in a minimalist bottle emblazoned with a single ‘J’ and union jack packaging and retails for 99 British pounds. 

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I met a distributor who said: ‘You don’t have a chance in hell. Stick to your day job’. But actors get used to hearing ‘no’ from a very early age. We hear it all the time and we have to learn to push through that.

Richard E. Grant

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I’ve been led by my nose all my life. Having aimed it at plates of food, linen, fruit, books, necks, fabric, flesh, flowers, cars and everything else in between, to finally have a perfume of my own, is the realisation of a boyhood dream.

All my favourite ingredients are here – lime, marijuana, mandarin, vetiver, pepper, cloves and gardenias. These earthy, citrus scents combine to conjure up the hypnotic and unisexy perfume I’ve imagined for so long.

Our sense of smell is the shortest synaptic leap in the brain to our memory, and every one of these ingredients is like a sensory trigger.

I’ve aspired to create a fragrance that is as lickably-more-ish, as it’s addictive.

‘Jack’ is my ‘signature’ in scent.

Richard E. Grant

Richard E. Grant’s Jack will launch exclusively at Liberty next week.

 

 

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