Set to debut in September in Italy and select international markets, Furiosa Fendi features a bottle created by jewellery designer Delfina Delettrez Fendi, a member of the fashion house’s fourth generation.
I had drawn inspiration from Fendi’s iconic exotic skins, and wanted the bottle to be ambiguous, possibly resembling a tortoise shell, scarab or butterfly. I played a lot with relief and contrasts.
To promote the new fragrance Fendi recruited Polish-born Italian actress Kasia Smutniak for the perfume’s advertising campaign, which was shot by Ruth Hogben outside Rome at the Renaissance-era Villa Farnese – portraying Smutniak as an independent woman on the prowl.
Furiosa will be available in 30 ml., 50 ml. and 100 ml. bottles. Perfumer François Demachy created the scent, with top notes including pink pepper from the French island Réunion and Calabrian bergamot. The heart of the scent contains absolute Egyptian jasmine, matthiola incana and gardenia flowers, and the drydown is composed of Somali incense, guayacan from Paraguay and amber.
A bath line including 200 ml. shower gelm, 200 ml. body lotion and a 100 ml. deodorant spray, will also be in stores when the collection launches this September.