Versace launched a new fragrance for women, Eros Pour Femme, the feminine counterpart of the men’s edition that was released in 2012.
Eros Pour Femme was created by perfumers Alberto Morillas, Olivier Cresp and Nathalie Lorson. It will be released in Italy in December 2014 with an international roll out to follow in 2015. Versace Eros Pour Femme will be available in 30ml, 50ml and 100ml Eau de Parfum. The ad campaign is fronted by Lara Stone photographed by Mert & Marcus.
Eros is the God of love, but for the campaign for Eros Pour Femme, I wanted it to almost seem as if Eros himself was being seduced, such is the strength of the woman.
The new fragrance features notes of lemon, bergamot, pomegranate, sambac jasmine absolute, lemon blossom, peony, sandalwood, ambrox, musk and other woody notes.