The Swedish clothing company is launching a full range of makeup, skincare, body care and even beauty tools in September 2015
H&M new beauty line will be launched fall 2015 (Click photo to enlarge).
“We are very pleased to develop cosmetics at H&M. This is an opportunity to be inventive, creative and have fun with fashion and colors,” said Sara Wallander, concept designer at H&M Beauty.
The launch will include over 700 (!!) products, which will also allow for the addition of seasonal and limited-edition color collections. The best part? The line will include two subsidiary collections: the first, a premium beauty line and the second, a variety of Ecocert-approved sustainable goodies as an extension of H&M’s Conscious Collection.
Naturally, the line will continue in the H&M vein of affordability–everything is priced between $2.99 and $24.99
by Jean Amr