Suprise!! The American fashion brand Gap opened this week a virtual shop-in-shop on the German modewebshop Zalando. That has acquired the exclusive rights for the online sale of the American brand.
The American company Gap, still largely in the hands of the family of founders Donald and Doris Fisher, was founded in 1969.
Invest less thanks to this launch can Gap benefit immediately from the general public of the online fashion store, without having to have to invest heavily in infrastructure and local versions of its own webshop.
For the Germans, the accession of Gap in the new strategy, which should grow into an online platform Zalando instead of just a store. By the major retailers to make it easy to quickly set up its own shop in Zalando, it hopes in the future more similar deals to finalize.