ALAÏA PARIS, first perfume by Azzedine Alaïa

Fashionista’s beware:

Fashion designer Azzedine Alaïa has launghed, after more then 30 years , his first fragrance: Alaïa Paris. The long waiting is rewarded: during the exclusive launch in Paris, ‘tout les journalistes’ were very excited!

He is known as the ‘King of Cling’ for his adventurous body-con designs, Azzedine Alaïa, Paris-based couturier and shoe designer debuts his first ever fragrance, Alaïa Paris. Taking his brand to new fashion heights, Azzedine’s scent, created by Marie Salamagne, is created to go on like a sexy, second skin containing notes of freesia, peony, musk, animalic, and a hint of violet.

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Azzedine Alaïa has operated his magic again with his new Alaïa Paris, Eau de Parfum, a tribute to eternal beauty and radiant women, this perfume means a new adventure for the House that already accustomed us to breathtaking perfection trough fashion collections. As an ode to women and their delicacy, Alaïa Paris spreads a delicate dream, the one of infinite secret and elegance. Azzedine Alaïa created this fragrance as the origin of feelings and emotions, struggling in women’s heart. Inspired by every single encounter the designer has made over the years, day and night, this perfume offers paradoxical scents.

Pink pepper, peony, and musk are the magical ingredients to celebrate feminine beauty. No wonder women are constantly falling in love with Alaïa’s work: with such an olfactory pyramid, an open door on new senses and feelings, we’re taking a journey through time. But this new experience is also the fruit of an intimate and inalienable partnership with Carla Sozzani, who has been guiding Alaïa’s creative process for a few years now. Accompanied by an expert team, the designer thought of every single detail to produce this fragrance, in order to tell the story of an ideal dream to all women.

Alaïa, bustier dress, couture Spring Summer 2003 © Patrick DemarchelierAzzedine Alaïa © Patrick Demarchelier

Creating a perfume is to confide in a woman, to steal her thoughts of tomorrow and run away with her before she ever looks back. My perfume springs from the union of all my present moments, from a time that I could not myself identify, expressed only in the feelings that its creation revealed to me.

Azzedine Alaïa

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The Alaïa Paris Fragrance collection is availble in Alaïa boutiques, and will be exclusively sold at Galeries Lafayettes Haussman, Podium Central, from 22th June; and from 6th July everywhere in France. The collection includes the Eau de Parfum Spray, Body Lotion, and Shower Gel.

 

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