In theater Tuschinski in Amsterdam, where they put her on a sash and got lots of flowers, Johanna (Jopie) Koopman from Zaandam, became in 1929 the first Miss Holland.
In the summer of 1929 was this ad in many Dutch newspapers. The first Miss Holland, Jo(hanna) Koopman, turned out to be an attractive marketing tool, …..one of the first worldwide.