PARIS CHINTZ MEETS TORY BURCH PIZZAZZ

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Tory Burch’s new flagship store in Paris walks a delicate line between classic French style and the New York brand’s distinctive blend of quasi-oriental Upper East Side gloss.

Displays of ready-to-wear.

The 4,200 sq ft shopping paradise in the Rue Saint-Honoré, which opened earlier this month, is located in a 19th century building and was designed in collaboration with architect Daniel Romualdez.

A view of the shoe salon.

Set out as a series of salon style rooms over three floors joined by a classical staircase, the aim of the flagship is to introduce the millions of international visitor to Paris to the Tory Burch brand. Some rooms speaks the interior language of Paris with the chintz prints reminiscent of the traditional wallpapered guest rooms in some of the cosy hotels in St Germain. Burch was also apparently influenced by the 1920s French interior designer Madeleine Castaing, saying that her work had particularly influenced the colour choices throughout.

Chintz defines the décor of the VIP suite.

This interior is in tune with both its location and its origin. Key materials include intarsia marble flooring, white oak walls and a large dose of the brand’s traditional lacquered finish. The main floor showcases the accessories business whilst upstairs there are rooms for ready-to-wear, homewares, watches, jewellery, eyewear, and footwear. On the fifth floor there is a VIP salon with the feel of an intimate drawing room.

Tory Burch, 412 Rue Saint Honoré, 75008 Paris, France

 

For more info: www.toryburch.com

by Jean Amr

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