White Bird: A bijoux jewelry box in Paris

White Bird Jewel Shop Paris Yakymour

White Bird, 7 Boulevard des Filles du Calvaire, Paris (Click photo to enlarge).

Store designers and brands often talk about wanting their shops to look and feel like apartments or homes – witness the ‘Maisons’ of the luxury brands, all of them desperate to tell you that you are at home. But most of us are never going to be living in homes that look like that, although for those of us who are lucky enough though, a smart small modern townhouse may be something to which we aspire.

White Bird Jewelry Shop 7 Boulevard des Filles du Calvaire Paris Yakymour

White Bird, 7 Boulevard des Filles du Calvaire, Paris (Click photo to enlarge).

I love her shop at 38 rue du Mont Thabor, but jeweler Stephanie Roger latest store on the 7 Boulevard des Filles du Calvaire in the Marais district of Paris takes the home concept and speaks to those aspirations, no lofty ceilings or grandiose rooms here. The space is like a very modern, very small stylishly lit wall with inserts where the product is displayed and the subtle wood and glass display cases for the jewelry seem incidental to that narrative.

White Bird Jewelry Shop 7 Boulevard des Filles du Calvaire Paris Yakymour

White Bird, 7 Boulevard des Filles du Calvaire, Paris (Click photo to enlarge).

This is Roger’s second White Bird jewelry store in the same neighborhood. It is designed by architect Johanna Etournel in collaboration with interior design specialists En Bande Organisée and its appeal lies in its simplicity and modern good taste.

Karen Liberman ring Ottoman silver and gold 21 ct at White Bird Paris

White Bird, Paris, Karen Liberman ring Ottoman silver and gold 21 ct (Click photo to enlarge).

Cathy Waterman ring at White Bird Paris

White Bird, Paris, Cathy Waterman ring (Click photo to enlarge).

White Bird Jewels Paris Anaconda-BO-oiseau1

White Bird, Paris,sterling earrings (Click photo to enlarge).

Earrings Cut out leaf gold 22 cts, diamonds and sapphires, Cathy Waterman at White Bird Paris

White Bird, Paris,  Cathy Waterman Earrings Cut out leaf gold 22 cts, diamonds and sapphires (Click photo to enlarge).

Contact at:

7 Boulevard des Filles du Calvaire, 75003 Paris, France

+33 1 40 24 27 17

by Jean Amr

2 thoughts on “White Bird: A bijoux jewelry box in Paris

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