Elizabeth Arden opens first temporary freestanding boutique in Paris

elizabeth-arden-popup-shop-paris

Elizabeth Arden will soon open the doors to a new 890 square foot temporary boutique in Paris, marking the first freestanding boutique of its kind in the French calital for the cosmetics giant. Here you can find all their products, from fragrances, make-up, to skincare. Don’t forget their Holy Grails like the Ceramide Capsules!!

The new space (pictured above) is a ‘strategic for the group’, according to Axel Lecomte, country manager for France at Elizabeth Arden, “It’s very precise targeting”, Lecomte said. “Since it’s one boutique, there must be a neighborhood approach”.

 

Just in time for Paris Fashion Week, the new pop-up boutique is situated in the heart of the 16th arrondissement, at 53 Rue de Passy and is open now until the last day of 2015 December 31. 

 

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