Prada launch unisex perfume inspired by dreams

prada launch unisex perfume inspired by dreams

Inspired by the uncanny juxtaposition of the real and the imaginary, the feminine and the masculine, the precious and the mundane, Prada Olfactories is the latest 10-piece collection of unisex fragrances from Miuccia Prada’s iconic design house. Created by expert perfumer Daniela Andrier, each concoction awakens the senses with their contradictory elements.

Bottled in clear glass flacons, with sky-blue plaques, and midnight-blue caps, representing night and day, and with names like Purple Rain (representing a link between land and sky, heaven and humanity), Tainted Love (a playful and charming celebration of synthetic allure), and Pink Flamingos (the scent of fluorescent pink blossoms) they’re as imaginative as they are beautiful. Each fragrance comes with its own Prada-stamped silk pouch and surreal collage, which Daniela has described as representing a dream.

“The accompanying visual collages on each of the fragrances represent a dream”, she told Vanity Fair, “dreams are really impressions when you awake. The colours and feeling are all broken up in one’s mind, and that’s how these fragrances were constructed, that these are possibly memories that belong to them, the consumers”. Distributed exclusively, Prada Olfactories are available in some Prada Boutiques and through select high-end retailers. It’s what dreams are made of.

Welcome into the wold of Prada.

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