Introducing Montblanc’s new delicately feminine and resolutely modern fragrance for women.
From molecules of carbon subjected to high temperatures and pressures for millennia to stones shaped and polished by artisan craftsmen, diamonds are the world’s most precious gems. And they are of course, a girl’s best friend!
For Montblanc, diamonds are a signature. They symbolise love, purity and beauty. They are also the most undeniable way to win over the heart of the women to whom they are offered. In 2006, after many years of research, and in honour of the Maison’s 100th anniversary, Montblanc launched the MontBlanc diamond. Designed in the form of the Maison’s emblem, whose shape evokes the snow-capped peak of the six glacial valleys of the Mont Blanc, the Montblanc diamond is the patented result of incredible technical expertise: forty-three facets, a table and crown unlike any other in the world, and a perfectly pointed culet. Inside a Montblanc diamond, the luminous rays reflect infinitely and the brilliance refracts to create a prism in a dizzying range of colours. A mineral rainbow, if you will. And it is this masterpiece of elite gemmological craftsmanship that inspired Montblanc to create its new women’s fragrance: Lady Emblem.
Facets and brilliance: by understanding the similarities between gemmology and perfumery, Dominique Ropion and Nicolas Beaulieu focused their talents on the concept of brilliance. “We sought a timeless creation inspired by an eternal …” explained Nicolas. “Each element was crafted to maintain and enhance purity”, added Dominique.
A mystifying rose sake is the focal point. The exceptional rose sake is obtained through highly sophisticated distillation to maintain refinement, naturalness and grace. Seductive and green, it is like a Zephyr’s caress, floral one moment and fruity the next. The sake note, which was invented by the two perfumers, has the fresh, crystalline zing of the finest rice spirit. There is a slightly metallic hint of litchi and cut grass. The Japanese call this ‘Nihonshu’.
What enhances, envelops or accompanies the sake base affects the formula like a melody carved into a precious stone. Pink peppercorn is a spicy head note, complementary to pink grapefruit. The two blend like a diamond whose brilliance pierces the thousand facets and dazzles, inducing dreams. To bring out the rose, jasminum sambac from China provides the feeling of real petals and exquisite pomegranate, as juicy as it is fragrant, makes the heart race. Powdery, velvety sandalwood provides amber tones from the bottom to the top, and crystals of musk gently emerge. This creates a delicately sensuous base for an exquisite and extraordinary feminine elixir.
Represented by Lesly Masson and photographed by Carlotta Manaigo, the image created for this fragrance is that of an independent and contemporary woman. With an almost piercing yet undeniably alluring look and slightly tousled hair, the Lady Emblem woman has a distinctive versatility that makes her the perfect companion to her male Emblem counterpart. One thing is certain: she is undeniably feminine, eschews ostentation and possesses beauty and a distinctive sense of style.
A carbon copy of the Montblanc diamond, it has the same number of facets, reflects the same brilliance and draws the same dreams. Heavy in hand, crowned by pink gold and garnished with a luxurious glass top, it is nestled in a rose tea-coloured box to be opened like an offering. And of course, there is the signature Montblanc emblem at the summit.