A brand new, luxurious and contemporary Dunhill chapter started with the launch of Icon which enumerated an enormous amount of compliments on the quality of the composition and the attractive design of the bottle. Shortly after the debut of the new pilar of the brand, pilar of the brand, Dunhill presented his successor; an intensive and significantly darker version named Icon Absolute, exclusively available at Harrods. The second Icon does not show any loss in quality or authenticity, even though it was launched only a short time after Icon.
Under the leadership of John Ray, the new creative director of the house, and with the very talented perfumer Carlos Benaim on board, the Dunhill brand drew quite some attention last year. Icon received many positive reviews, both from consumers and from people from the industry.
The aim was to create Icon as a modern scent of natural refinement, which will convey the classical and luxurious heritage of the Dunhill London brand transcending, as much as possible, modern and bold elements. Icon is addressed to a masculine and sophisticated gentleman.
Icon Absolute arrived much faster after the first edition than we expected, but its composition is really worthy of our attention and testing. This scent is superior. The intense and darker version would be appreciated by oud admirers, since its character is subtly flirting with all our senses and gives us a delicacy of magnificent oud notes, blended with leather and saffron. The traditional, oriental composition is really well made and emphazised with high quallity ingredients. The fragrance is characteristic for its combination of bold masculine accords playing with the sharpness of spices and the cold elegance of flowers. A velvety touch and warmth comes from precious woods and leather, combined with the carefully dosed sweetness of tobbaco leaves. Its longevity and radiancy is truly amazing on my skin.
Icon Absolute repeats the notes of black pepper and bergamot from the original Icon olfactive pyramide, but elaborates the new composition in a completely different direction and manner. In the heart of the fragrance we find a cold and sharp, almost agressive saffron note, supported with flowers (black rose and jasmine). The rich and masculine signature comes with precious, warm, balsamic oud notes and some Tuscan leather, while tobbaco leaves give a fine powdery and slightly sweet, smoky trail.
Top: bergamot, black pepper
Heart: saffron, black rose, jasmine
Base: Tuscan leather, oud wood, tobacco leaves
The flacon is beautiful, massive and modern, designed with special care and attention to each detail. Created by renowned designer Mark Eisen, the gold cylinder bottle features a engine turning pattern that pays homage to Dunhill’s automotive origins (Dunhill’s Motorities). The smooth surface of the top of the golden stopper is embossed with the Dunhill relief logo. It is undoubtedly one of the most stylish fragrance bottle I have ever laid eyes on. The outer carton is playing with contrasts of golden surfaces and black, bold details.
The advertising photos are signed by Annie Liebovitz, who photographed Andrew Cooper as the face for the Icon fragrance. Dunhill Icon Absolute is available in 100 ml Eau de Parfum flacons. Its price is 90 pounds.