Burberry is revving its engine in the fragrance market, and the British heritage brand is leaving it in the hands on some pretty big names.
Burberry felt Mrs. Burberry (2014) needed a lover. A woody herbal Eau de Toilette, inspired by the heritage of British male perfumery. Slated for an April 2016 launch, Burberry’s new fragrance, Mr. Burberry, is inspired by the brand’s British-made Heritage trench coat. Yes, that iconic trench that, after many years, continues to have the world in a frenzy. The bottle even incorporates elements of the storied trench with the neck of the bottle tied with the same gabardine material the house uses to make its trench coats, and the cap, the Bakelite Burberry uses for their buttons.
Mr. Burberry, created by perfumer Francis Kurkdjian, has top notes of zesty grapefruit, tarragon and cardamom. Middle notes of birch leaf, nutmeg oil and cedarwood. And base notes of sandalwood, vetiver and guaiac wood.
Shot by acclaimed Oscar® and Turner Prize-winning British director Steve McQueen, the campaign is his first commercial film and marks the first time Burberry and the acclaimed director have collaborated. Set in London, the film features British actor Josh Whitehouse and British model & actress Amber Anderson.
Burberry will launch Mr. Burberry in April, 2016.
I’ll keep you guys in the loop once those images and video become available!