Cartier Diamonds: making of the new film

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Cartier diamonds are always unparalleled in quality thanks to the maison’s keen selection, savoir-faire, creation and distinctive style. Each and every dazzling white or colored diamond is extraordinary and depicts history.

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The house has never ceased to offer exceptional stones. As a jeweler with history, the brand’s essence is to find one-of-a-kind diamonds as it owned the most beautiful stones the world has seen. Referred to as the ‘Jeweler to Kings, King of Jewelers’ by King Edward VII, Cartier jewels have always shined as brightly as film projectors.

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They have adorned stars of the big screen in the most iconic movies, such as Marilyn Monroe in Gentlemen Prefer Blondes, Jean Cocteau in Beauty and the Beast and Daisy Buchanan in The Great Gatsby.

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In its latest film ‘Cartier Diamonds’, Cartier captures the glamour and fascination of diamonds on screen taking us to a world of dreams, and pays homage to the Maison’s world renowned diamonds. As usual, just a few musical notes and Cartier’s unique brand of magic takes hold in this film by Swedish director Johan Renck. Starring Karen Elson, the British model and singer embodies the Cartier woman in her city of light, Paris.

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Set to a lively upbeat tempo, the film is a delicious interpretation of an exhilarating, ultra modern fresco depicting the full range of emotions experienced by a woman when when she slips a cartier diamond ring into her finger.

This spellbinding 90-second whirlwind of music and images stars the vibrant Karen Elson, who lends her voice to this rendition of the cult song Diamonds Are a Girl’s Best Friend, written in 1949 by Jule Styne and Leo Robin and reimagined for this film by Jarvis Cocker.

Playing with the rules of elegance, Cartier has never disappointed women with the excellence and rarity of these precious stones. The house’s offerings widely range from ‘1895′ and ‘Diamants Légers’ lines to the newly launched collection ‘Galanterie‘ and high-jewelry creations – all packing the same statement. After all, diamonds are a girl’s best friend and the quest for beauty is the signature of Cartier’s style.

 

 

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