Inside London’s New Van Cleef & Arpels Boutique

Van Cleef & Arpels has reopened its New Bond Street store after an extensive renovation. The French Maison unveils the new interior design of its London boutique on New Bond Street. While the Maison’s ties with Britain are well established with a host of British collectors and admirers, its premises at 9 New Bond street date back to 2001. Fifteen years later, in a renewed tribute to this supremely refined address, Van Cleef & Arpels is unveilling a new interior design concept.

Founded in 1906 at Place Vendôme in Paris, the Maison of High Jewellery and Watchmaking offers jewellery creations, exquisite watches, and exceptional fragrances. Van Cleef & Arpels invites you into a wondrously enchanting world of unparalleled artistry and savoir faire.

Opening the door, visitors are plunged into a warm, sweeping space with an intimate atmosphere. Upon entering the boutique, a majestic staircase instantly draws the eye. Its movement is evocative of the spiral in a shell, and each step is lit up indirectly to accentuate the overall impression of lightness.

This impression is heightened by the purity of the lines and volume, the subtle colours in graduated shades of taupe, grey and beige by the elegance of the materials selected. Artificial and natural lighting combine to gently envelop the space and showcase the jewellery.

In addition to the High Jewellery collections, the first floor is dedicated to Watches for men and women and Bridal pieces. The second floor is devoted to the Alhambra® collection and to jewellery creations inspired by nature, such as the Cosmos™, Lotus and Two Butterfly collections.

Featuring a refined setting where light and contrasting materials take centre stage, the space is transformed into a poetic showcase which emphasises the creativity inherent to the High Jewellery Maison.

This quiet nod to precious materials and to the geometric purity of the Art Deco style is reiterated by elegant wooden panels featuring golden openwork patterns. The creations are displayed in wall display cases or under tall glass cloches, where the lights showcase the exquisiteness of the jewellery.

London’s Van Cleef & Arpels Boutique you can find at 9 New Bond Street, London W1S 3SW, +44 (0)20 7493 0400. Come into the beautiful world of  Van Cleef & Arpels.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s