Walgreens Boots Alliance retailer Boots has announced that its own-brand no7 has partnered with Italian prima ballerina Alessandra Ferri for the global roll-out of its new brand direction.
The prima ballerina is a legend in the world of dance, with more than three decades(!) on the stage. She’s starred in countless acts, including Swan Lake and Requiem. Ferri was the youngest Principal dancer at The Royal Ballet, aged just 19, and is still dancing at 52. The brand hopes to become a global destination brand for women Olivier Award winning Alessandra Ferri is said to be ‘the perfect embodiment’ of this business move.
Every day, all over the world, women use No7 products to get ready. Ready to take centre stage and make a positive impact in their world and tha is now front and centre in our communications. We want to inspire and enable women globally to look and feel at their most beautiful, so that they feel ready to take on life and create a positive impact in their world. Alessandra Ferri is the personification of ready.
Kristof Neirynck, Boots Alliance Vice President, Skincare, Global Brands
Alongside No7’s global goals, Alessandra Ferri will also support the launch of a new product, No7 Lift & Luminate Triple Action Serum. She will perform in a 60sec TV advert, which airs on 16 April.