Launched in 2013, the Epure Collection by Boucheron boasts a timelessly modern designer aesthetic that plays on contrasts that accentuate the sophistication of its clean, strong lines. Each watch case has Frédéric Boucheron’s maxim Je ne sonne que les heures heureses (“I only sound joyful hours”) engraved on its back. Epure revisits other emblematic codes of Boucheron, including a signature blue cabochon in sapphire, double gadroons and Clous de Paris that lend a contrast effect to the gleaming black dial. The 9 and 3 o’clock indexes are given prominence as a tribute to the year 1893, when Boucheron was established on Place Vendôme in Paris.
Special Edition Boucheron Epure Bleu de Jodhpur (blue watch). The case, in stainless steel, measures 42mm x 10.5mm. It has an AR-coated sapphire crystal, a sapphire display back, and it is water resistant to 50 meters. It has double gadroons (inverted flutings) on the side and beveled horns. The crown features a blue sapphire cabochon.
Movement is the Swiss automatic Sellita caliber SW300 with 25 jewels, 28,800 vph and a power reserve of 42 hours. The bridges have pearl and snailed finishings, the rotor is engraved and features Côtes de Genève decoration; hour, minute, second and date functions.
The dial is blue or white, with polished and silvered double gadroons, blue or white Clous de Paris center, with Arabic numerals and silver stick hands. It comes on a black alligator leather strap with large square scales and stitches and a steel triple folding clasp.
(Above left) Epure Cypris in black, limited edition engraved to 8 pieces. White gold and diamonds. Dial in black Tahiti mother-of-pearl, sculpted in swan shape.
(Above right) Epure Cypris in white, limited edition engraved to 8 pieces. White gold, diamonds and white mother-of-pearl: Dial in white mother-of-pearl, sculpted in swan shape. The Cypris’ contours are delicately highlighted with diamonds. Total number of stones: 128