Luxury watch brand Hublot has opened a new store on New York’s Fifth Avenue. The 1,500 sq ft boutique is the second standalone for the brand in the city; it already has a smaller shop on Madison Avenue. The new branch was designed by the ubiquitous luxury architect Peter Marino and is aimed at the New York tourist market with brand education very much featuring as part of the brief.
The narrow store front is cast in black powder-coated aluminium panels inset with LED lights, and is said to be inspired by one of the brand’s watch bands. The dark palette continues into the store where lava stone walls are set against wood floors and leather furniture with glass display cases around the perimeter and in the mid-shop.
The new look store is a more premium concept for the business and is likely to be rolled out to its other new outlets and refurbishments. The recent ‘hard’ opening of the store was attended by sporting legends athlete Usain Bolt and Brazilian footballer Pele.
743 5th Ave, New York, NY 10022, USA
More info at: Hublot