Biotherm Homme has just announced David Beckham as its first global ambassador and I can’t think of a better candidate for the job; he is the King of Grooming after all. However becoming an ambassador isn’t the only thing Beckham will be doing for the brand. He’ll also be collaborating with Biotherm Homme to develop a grooming line….
I’m excited to be working with Biotherm Homme. I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labour very soon.
The partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men’s skincare category and reinforce our brand’s leadership. It’s the first time a male celebrity of this stature has developed a skincare collection. We’re proud to be David Beckham’s partner of choice to develop his vision of skincare, and we’re delighted to welcome him as a new brand ambassador.
David Fridlevski, Biotherm General Manager