King of Grooming David Beckham collaborate with Biotherm Homme

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Biotherm Homme has just announced David Beckham as its first global ambassador and I can’t think of a better candidate for the job; he is the King of Grooming after all. However becoming an ambassador isn’t the only thing Beckham will be doing for the brand. He’ll also be collaborating with Biotherm Homme to develop a grooming line….

I’m excited to be working with Biotherm Homme. I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labour very soon.

David Beckham

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The partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men’s skincare category and reinforce our brand’s leadership. It’s the first time a male celebrity of this stature has developed a skincare collection. We’re proud to be David Beckham’s partner of choice to develop his vision of skincare, and we’re delighted to welcome him as a new brand ambassador.

David Fridlevski, Biotherm General Manager

Sadly the grooming line won’t launch until 2017, however here is a cute video to show your wife while you wait…

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