For 2016, Givenchy captures the scent’s uplifting joie de vivre in an Eau de Toilette, for an even more refreshing, rich and audacious version of the original fragrance. It’s due to land in stores for summer 2016.
Like the original Eau de Parfum, Givenchy’s Eau de Toilette was developed by Dominique Ropion (Givenchy Amarige, Lancôme La Vie est Belle, Paco Rabanne Invictus, Dior Pure Poison). The perfumer has created an uplifting and fizzy fragrance, bursting with floral, fruity notes.
Givenchy Live Irrésistible Eau de Toilette opens with soft top notes of pear and juicy raspberry, bringing a fresh and fruity zing to the scent. Rose brings richness to this fruity cocktail, which rounds off with notes of Jamaican allspice, blonde wood and musk.
The scent’s long, slender and textured bottle is finished in shades of pink, with pastel-hued glass and a brighter, candy pink label.
American actress Amanda Seyfried returns as the face of Live Irrésistible in a campaign filled with elegance and humorous self-mocking. The campaign includes a TV ad, filmed by Matthew Frost, and a magazine ad, which sets the Givenchy ambassador in a summery Parisian scene, shot by Matt Irwin.
Givenchy Live Irrésistible Eau de Toilette is available in two formats, 40ml and 75ml.