Model Ignacio Ondategui fronts Dirk Bikkembergs’ debut fragrance campaign for Dirk
Launching the campaign for its debut fragrance Dirk, fashion brand Dirk Bikkembergs remains true to its sporty DNA. An athletic vision, model Ignacio Ondategui fronts Dirk’s advertisement as the cologne’s leading man. Aimed at men that share a modern affinity for sports and style, Dirk leads with the idea:
Be strong. Be wild. Be the man who fights for his goals, inside and outside the playground.
The dynamic new scent features a punch of green apple, bergamot and pink pepper, hit with geranium, tonka beans and orange blossom. Dirk’s base consists of animalistic notes, benzoin and vetiver.
The launch of Dirk, created in partnership with Perfume Holding, is part of this new strategy. The fragrance’s distribution will begin in June in Italy, then in September in other European countries such as Germany, Spain, Russia, Benelux and Poland, with other new markets to follow.
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