Tory Burch introduces a new line of fragrances


American eponymous label Tory Burch has added a new range of olfactory scents to her ever-growing beauty portfolio, aptly titled Jolie Fleur. Looking towards Burch’s own botanical garden for inspiration,  Jolie Fleur is made up of three unique fragrances: Rose, Verte and Bleue.

Some of my favorite flowers…. Rose, lily of the valley and tuberose — each one is beautiful with a unique and extraordinary fragrance.

Tory Burch

The Jolie Fleur Rose fragrance is a feminine and romantic scent made up of beautiful notes of rose, fresh tea rose accord, cashmeran, musk, pink pepper, green sap accord, strawberry leaves, white amber and sandalwood, while Jolie Fleur Verte captures a refreshing and easygoing mix of mandarin, neroli oil, jasmine, sandalwood and musk.  The Jolie Fleur Bleue scent is as fruity as it is spicy with ingredients including tuberose, jasmine, grapefruit, sandalwood, vetiver, pink pepper, violet leaves, peony and amber.



Capturing the designer’s classic aesthetic and style, each fragrance comes complete with a beautifully crafted glass bottle and signature fretwork, similar to Burch’s first fragrance, Tory Burch Eau de Parfum.

The Tory Burch Jolie Fleur Eau de Parfum collection is now available at Tory Burch boutiques,  all leading beauty counters, and selected stores.


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