Acqua di Parma’s story began in 1916 where the brand released the now iconic Colonia, a product representative of Italy at the time, essentially capturing the smell of ‘luxury’ in a way that many have stuggled to replicate ever since. Essentially a fresh and elegant melange of citrus notes, the Colonia opens with a Lemon and Sicillian orange, before delivering the unmistakable woody base notes of Patchouli, Sandelwood and noble Vetiver.
This is a brand that has survived two world wars, collapsing economies and the assault of the technological world, yet still remains as relevant today as when the brand was created 100 years ago.
Celebrating a century of success, Acqua di Parma have collaborated with Italian jewellery brand Damiani to release a special edition collection. Turn back the clocks 100 years and find yourself amongst a pivotal time in art, music, pop culture and of course the beginning of luxury fragrance brand Acqua di Parma.
In honour of the early 19 century tradition which saw gentleman store their favourite fragrances in cases made of silver-which would then be passed down as family heirlooms- Acqua di Parma have teamed up with Italian jewellery specialists Damiani, to create a sterling silver piece worthy of the time.
Sterling silver 925 (containing 92.5% pure silver) was the material of choice chosen by esteemed Italian goldsmith Damiani, the pestigious jewellery brand charged with encapsulating the Art Deco Colonia bottle, representative of 100 years of Acque di Parma history. The Acqua di Parma shield is delicately engraved onto the centre of the piece along with a number further enhancing its exclusiveness as one of only one hundred.
Noting the importance of the renown Acqua di Parma Colonia design, Damiani have created a unique 925 sterling silver case which ensures the glass bottle can be seen through the delicate interwoven metal swirl embellishments.
Entitled the Acqua di Parma Colonia Damiani Centenary Edition, the design is inspired by the decor of the Teatro Regio in Parma; and by the noble history of luxury perfumery in general. In the 1920’s it was customary, for aristocrates to display their favourite fragrances in ostentatious bottle holders made of silver and other precious metals, crafted by Italian master jewellers. There were concidered objects d’art , to be handed down through the generations, much like real precious Jewels.
Limited to 100 pieces, each Acqua di Parma Damiani Centenary Edition bottle features an engraved number wich – like the sterling silver hallmark – acts as a symbol of authenticity. The unique case encompasses the classic Acqua di Parma Colonia -a fresh scent which hosts a blend of citrus, floral and woody notes to create a fresh bold fragrance.
Top Notes: Lemon, Sicillian Orange, Calabrian Bergamot
Heart Notes: Lavender, Damask Rose, Verbena Rosemary
Base Notes: Vetiver, Sandalwood, Patchouli
The Acqua di Parma Colonia Damiani Centenary Edition is priced at 750 pounds and will be availble exclusively in Harrods from October and from selected retailers.