Acqua di Parma fifth men’s fragrance

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Acqua di Parma adds new scent – Colonia Club – to its men’s cologne collection. Making it the fifth in the men’s series of fragrances. The refined cologne is set to make a low key debut this week with a limited preview at Bloomingdale’s 59th Street flagship in Manhattan and in Canada’s Holt Renfrew, before becoming available at other international retail outlets in November.

“These are luxury products, they are not commercial fragrances, they are not mass products, so we remain tied to our [standard] distribution strategy,” said Paola Paganini, group product manager at Acqua di Parma, speaking about the retrained release of Colonia Club.

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Packaged in a rounded glass bottle in a deep emerald-green, the fragrance hits note of lemon, petitgrain, bergamot, mandarin, mint and neroli. The heart of the juice contains lavender, galbanol and geranium, and the drydown is composed of Haitian vetiver, musk and an ambergris accord.

Developed by, François Demachy, LVMH artistic director for olfactory development at LVMH Fragrance Brands, the concept of the scent is inspired by the idea of an active and athletic young man who enjoys equestrian pursuits and frequents a private club.

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