It seems IWC is following the fashion world’s lead and employing a ‘runway-to-retail’ concept thanks to its new partnership with Net-a-Porter.
Two months after announcing its first collabotation with Net-a-Porter, IWC Schaffhausen has turned to the leading online retailer once again to showcase its new Da Vinci watch collection, unveiled at the ongoing SIHH 2017.
In the age of the Internet and e-commerce, watch lovers no longer want to wait several months for the new models. So, for the first time ever, we are now offering customers the chance to buy a limited number of selected references from the collection as of the day of their world premiere.
Georges Kern, CEO of IWC Schaffhausen.
With the new partnership, watch connoisseurs can now simply place their orders on Net-a-Porter.com and receive their coveted timepiece within the month of January. For those willing to wait, the watch will be available at IWC boutiques worldwide beginning April 2017.