Bulgari Presents its First High Perfumery Collection for Men

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Haute Joallier Bulgari presents the new ‘Le Gemme’ collection dedicated to men. A new revolutionary chapter in the story of the Roman jeweller. It was written in the DNA of the master of coloured gemstones that Bulgari would one day travel the roads of the world to seek, in order to reveal them, the secret correspondences between gemstones and fragrances. And thus in 2014 the first ‘Le Gemme’ collection for women appeared, an olfactory tribute to six precious stones that are emblematic of the Roman jeweller.

Echoing these precious Eaux de Parfum this new high perfumery collection dedicated to men revisits an entire aspect of ancient history following the precious stones and perfume roads that the great conquerors and luxury nomads of Antiquity discovered during their travels and their conquests. This twin voyage through the worlds of gemstones and scent recreates a legendary world of adventures along famous roads and across fabled regions from the mediterranean Basin to the Far East. With ‘Le Gemme’ collection dedicated to  men, Bulgari draws a very contemporary and new map of masculinity of which 21st century man is the heir.

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Bulgari entrusted Master Perfumer Jacques Cavallier with the task of transcribing the six gemstones of the collection in a radical palette. Like an olfactory ‘big- bang’, this new collection shakes up the codes of luxury perfumes for men. In the same way as stone cutters reveal the beauty of gemstones with their skill, Jacques Cavallier has worked exceptional raw materials to the limits of the possible so as to exalt their richness or reveal them in a new, unexpected register.

Between sacred and secular, wild and civilised, singularity and otherness, ‘Le Gemme’ collection for men reflects the pluralist personality of contemporary man. A combination of undisputed strength and magnetic character that since the dawn of time has never left the hear ts of powerful men in and around the Mediterranean, men that are both conquerors and seducers.

Bulgari Onekh

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To illustrate the ambivalence of black onyx the Perfumer chose the power of royal Oud. It has the balance between the different facets of this ingredient, a symbol of wealth and rank in Oriental countries where it has been used it for millennia. A product that is more expensive than gold, which is one of the most beautiful and loved natural notes in the world. For ‘Onekh’, Jacques Cavallier has used a sublime natural Oud: leathery and spicy wood, with notes of saffron and honey. The contrast between brittle, dry and smoked woods and the balmy, addictive and sensual notes serve to enhance this Oud of unprecedented quality.

Bulgari Garanat

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A symbol of the passion accompanying the deep red of the Garnet, but also of its light, the Perfumer has imagined a supremely elegant and virile Rose, translating the powerful energy of its colour which anchors this gemstone known since the dawn of times in the cradle of the greatest civilisations. A duality in which ancient mysteries and sophistication answer each other, transcribed in the dialogue between two symbolic ingredients: Rose and Incense. ‘Garanat’ is a perfume that is as rich and thick as velvet: curls of Roses and intoxicating incense chiaroscuro create a warm, surprising and fascinating fragrance with great masculine strength.

Bulgari Gyan

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Brightened by a generous dose of night Jasmine which envelops the scent with its sensuality, Patchouli illustrates the mysteries of the blue of the Sapphire in ‘Gyan’. This unique creation combines Patchouli with a flower, and delivers a very sophisticated particularly masculine perfume with an incomparable sillage: its trilogy of woods, dominated by its extraordinary heart of Indonesian Patchouli, illustrates the aristocratic grandeur and elegance of this stone of knowledge he pays tribute to. Jacques Cavallier has used Patchouli very generously, and reworked it in Grasse to highlight the most noble and beautiful aspects of its scent. Wisps of burned Incense intensify its aura and increase its mystery.

Bulgari Malakeos

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Bulgari ‘Malakeos’ pays tribute to a classical theme of masculine perfumery, Fougère, that the Perfumer has entirely revisited. In search of a powerful naturalness, an icy and nurturing green freshness, the fragrance resonates with the properties and the colours of malachite and captures the deep and aromatic greens of the forests of the Ural. The unique character of this creation in which Lavender and Oakmoss reign, with a very rare Bourbon Geranium, is resolutely modern on its base of Musk. Like the brush strokes of an artist, the herbs, the woods and the musk recall the palette of the multitude of shades of brilliant, masculine and sensual green of the Malachite.

Bulgari Ambero

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The Vetiver root securely anchors ‘Ambero’ to the depths of the ear th and the shores of the Levant. Through spicy, rounded, unctuous and slightly ambery notes, the Perfumer presents a very different and contemporary interpretation of Vetiver with a warm, dense and voluptuous hear t which recalls that of Amber. It has a unique orientalism, to which Olibanum incense adds an extremely elegant character. Together it creates an ear thy, surprising and resolutely modern perfume.

Bulgari Tygar

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Bulgari ‘Tygar’ is a fragrance with incomparable brightness and a very strong personality. Around an explosive Grapefruit, an accord of deep woods and Ambrox captures the duality and the exceptional energies of the Tiger’s Eye. The first impression and impact is surprising. The base is dense, but still contains light and energy. The creation of this Ambery Citrus – the most Italian of the collection and a perfume with a strong identity – was a tremendous challenge for Jacques Cavallier: a new and dazzling contrast between Grapefruit with its freshness and light and the darker and more ear thy amber note of Ambrox, in a dosage which is unique on the market. ‘Tygar’ evokes sparkling and sophisticated virility.

 

 

 

 

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