Since its inception in 1780, French Maison Chaumet’s history has been rooted in Paris, with its founder, Marie-Étienne Nitot the official jeweller of Napoléon I, whose wife, Empress Joséphine, was one of the designer’s most prolific customers as well as its muse.
Discover a visual journey through the universe of the French jeweller’s collections with the Chaumet ‘Gaités Parisiennes’ film. A dreamlike introduction in the steps of Empress Josephine at the Malmaison leads to the lighthearted promenade of a young couple through Paris, between past and present, nature and culture.
Its Parisian flagship boutique located at 12 Place Vendôme since 1907, encompasses not only the boutique and High Jewellery workshop but also an ephemeral museum which hosts exhibitions dedicated to the French Maison’s history and archives.
In the latest short film from the Maison, entitled ‘A Walk in Joséphine’s Footsteps: Gaités Parisiennes,’ Chaumet’s historical relationship with Paris is explored in a stylized romantic stroll through some of the locations central to Empress Joséphine’s life in Paris: from her former residence the Château de Malmaison to Le Jardin des Tuileries and Le Louvre, on to the Chaumet boutique.
More everyday pieces are showcased as the film takes us to the ballet, where the rose gold crosses of the Liens collection echo the criss-crossing ribbons of ballet slippers.
This contemporary range also complements the modern architecture of the Frank Gehry-designed Fondation Louis Vuitton in the 16th arrondissement, where the pieces are paired with a very Parisian tuxedo.
To end their playful promenade, the couple take a tandem bicycle ride around Place Vendôme, our leading lady modelling Chaumet’s newest Insolence fine jewellery pieces.
Inspired by bows from the archive and wrought in a contemporary mixture of materials, the range sees a rose-gold rope chain intertwined with a white-diamond ribbon: sensual, feminine and playful: words that could equally apply to Empress Joséphine herself.
Between past and present, nature and culture, from the tropical garden in tribute to our timeless muse Josephine to the Garnier Opera, the Fondation Louis Vuitton, the Jardin des Tuileries, and of course the 12, Place Vendôme, follow this young couple in love in their playful promenade through Paris and their life’s most precious moments.
At dawn or at midnight, whether wrapped in mist or dazzled by sunshine, Chaumet’s collections accompany life’s most precious moments.
Come into the beautiful world of French Maison Chaumet.
Yakymour 