Kaia Gerber’s new Marc Jacobs campaign

 

Marc Jacobs’ latest beauty ambassador steps in front of the lens to capture a campaign so captivating yet so feminine. Watch it now…

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After being named the new face of Marc Jacobs Beauty in September, Kaia Gerber is now fronting the brand’s fragrance campaign. Aptly titled Daisy, the scent is a continuation on from the perfume’s original signature notes – think Daisy Eau de Toilette, Daisy Eau So Fresh and Daisy Dream.

The 30-second campaign, shot by British photographer Alasdair McLellan, sees Cindy Crawford’s daughter mirroring the essence of the fragrance — youthful, fresh and feminine — with models Sofia Mechetner and Dillia Martins joining her in the short. The campaign also marks Gerber’s first global fragrance ad.

 

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