Two months after releasing a must-see video, Tiffany & Co. share their Lady Gaga-starred photoshoot…
American jeweller Tiffany & Co have launched a new visual campaign for their Tiffany HardWear collection. Continuing on from the promotional video, which debuted at the Superbowl 2017, the new ads – a juxtaposition of black and white images against those with a Tiffany blue backdrop – feature the brand’s latest brand ambassador Lady Gaga.
I love Tiffany HardWear because it’s different and elegant but it’s not what you would expect of elegance. That’s like me I think, I’m a bit different. To me, Tiffany is definitive and iconic, yet continues to push and evolve with the times.
Lady Gaga was a fitting muse for HardWear, Tiffany’s first new collection since Tiffany T in 2014. Where T was sleek and polished, HardWear is a bit edgier; each piece features chain links, padlocks, or tiny wrecking balls, originally inspired by a unisex bracelet Tiffany introduced in 1971.
As well, the brand have also released a short behind-the-scenes video where Lady Gaga speaks about ‘the romance of jewellery’. Watch the video now…
The beautiful Tiffany & Co HardWear Collection, availble in yellow and white gold, will be available at Tiffany & Co boutiques across the world on April 28