From New York Fashion Week to creating a signature Pantone colour, Jason Wu is now entering the olfactory world with a new must-have scent.
Taiwanese fashion designer Jason Wu is set to start a new journey in the olfactory industry with the launch of his first Eau de Parfum.
This project is so close to my heart and I am so excited to finally share this. The key ingredient is the rare jasmine sambac — it’s a smell I remember from my childhood in Taiwan when I used to pick them from a neighbour’s wall full of these flowers.
Jason Wu on Instagram
Available this fall, the namesake fragrance bottles Wu’s creative vision into the ultimate scent with blossoming notes of jasmine sambac, peonies and lilies – a reoccurring floral theme which is also seen in the designer’s ready-to-wear collections, was created by Frank Voelkl (of Firmenich) with Parlux.
The bottle, co-created with architect Andre Mellone, is similar to Wu’s Fragrance Box Clutch, first captured at the 10th year anniversary, Fall 2017, runway show in the shape of a fragrance clutch.
The Eau de Parfum will come in two sizes and will also be accompanied by shower oil and body cream, both perfect for – vèry – dry skins, wrapped in beautiful bottles.
The new scent is set to be fronted by American model Lily Aldridge, who also wore a custom-made Jason Wu dress – in the hue of the fragrance – to the 2017 CFDA Fashion Awards earlier this year.
The fragrance will be availble exclusive at Saks Fifth Avenue for three months starting August 17th, and for the same period in Hudson Bay starting August 23rd. Then Jason Wu’s debut fragrance will be available at other leading beauty counters.