Pink chocolate is a Fact!

We have tasted it in brown and white color, now it is available in pink as well and is going to seduce us! 80 years after the launch of white chocolat as the third  type after Dark and Milk, Barry Callebout, the world’s leading manufacturer of high quality chocolat and cacoa products, reveals the fourth type in chocolat ‘Ruby’ which is made from the Ruby cocoa bean. Ruby chocolat has an intense taste and characteristic reddish pink color.

The Ruby bean is unique because the fresh berry-fruitiness and color precursors are naturally present. The cacoa beans are sourced from different regions of the world, like Ecuador, Brazil and the Ivory Coast. The bean has a specific set of attributes, which Swiss chocolatier Barry Callebout managed to unlock through an innovative process that took many years to develop.

The Callebout team ‘discovered’ the grains of pink cocoa about a decade ago and ever since they are in the process of refining the ideal recipe. The invention of Ruby chocolate is the work of global R&D centers of Barry Callebout, based in France and Belgium – part of a global network of 28 R&D centers-, the Jacob University, and over 175 years of expertise in sourcing and manufacturing.

The fourth type of chocolate offers a totally new taste experience, which is not bitter, milky or sweet, but a tension between berry-fruitness and luscious smoothness. To create Ruby chocolat, no berries or berry flavor, or any any artificial flavors, nor color, is added.

Barry Callebout has established itself as a pioneer and innovator in chocolat and cocoa globaly. We are looking forward to working with our partners on introducing this innovative breakthrough to the market and making the new Ruby chocolat category available to chocolate manufactures and consumers around the world as the fourth reference next to Dark, Milk and White chocolate.

Peter Boone, Barry Callebout’s Chief Innovation & Quality Officer

According to quantitative research performed by independent international market and consumer agency Haystack, Ruby chocolat meets a consumer need no chocolat ever did before. It’s expected that Ruby, like Dark, Milk and White chocolates will be introduced in different product categories.

Surveys conducted on consumer habits in the US, the UK, China and Japan revealed a positive impact on the arrival of the new chocolate, as it meets the needs of the millennials, who are willing to try the pink version at any price.