French Maison Boucheron celebrates upcoming anniversary with a striking new campaign


With every passing year, French Maison Boucheron never misses a chance to prove its creativity in the world of jewelry. Yes, in 2018, the house will be celebrating its 160th anniversary and in a very modern, yet sophisticated way. After all, being the first jeweler of the Place Vendôme is a very distinctive fact and deserves a special celebration.

As Boucheron gears up to celebrate its 160th anniversary next year, the luxury French brand has released a new campaign to celebrate some of its most iconic pieces.

Graphic lines make this campaign an eye-catching marvel. It reflects through the contrast between minerals and precious materials the house’s bold style. The ultra-contemporary visuals turn the bronze of the Place’s columns into color and the Paris stone and the green marble that form the arcade of the historical boutique’s façade at No. 26 into graphic patterns. This strongly modern ad campaign perfectly embodies the vision of Frédéric Boucheron introduced in 1858.


It’s not all about the graphic feel of this campaign, as the latter is also a setting where the marvels of the Maison are highlighted in all their creativity. From the iconic Quatre to the Serpent Bohème and other high jewelry creations such as the Lierre de Paris, Boucheron’s most stunning pieces star in the campaign’s visuals.

It’s by combining the efforts of Les Graphicants graphic design studio and photographer Sébastien Coindre that the Parisian jewelry house brings this campaign alive and we must admit that there couldn’t be a more wonderful way to celebrate this history of creativity.



The jewels, for men and women, are distinctive, daring and deliver excellence with striking combinations of golds and textures. Boucheron’s Quatre and Serpent Bohéme collections are available at Boucheron boutiques and selected stores worldwide.

Come into the beautiful world of Boucheron.





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