After Tom Ford’s announcement back in January 2017, we finally get the first real look at Ford’s first timepiece. The Swiss-built timepiece sports a simple, rectangular design with Arabic numerals, made in collaboration with Bedrock Manufacturing.
An avid watch collector himself, American designer Tom Ford brings more than a little knowledge to bear on his eponymous 001 Watch. The sophisticated Swiss-made timepieces are finally launching to join Ford’s timeless empire of ready to wear, sunglasses, fragrances, handbags, and makeup.
Two sizes will be available, in a variety of case materials such as 18-karat yellow gold and matte black DLC. The collection also features a 62 interchangeable strap options in 30 shades, from hand-woven braided leather, pebbled grain leather to alligator. Colours span from neutrals like black, cognac, nude to brights like cerulean and saffron, which Ford emphasises that characterizes it as a uni-sex watch.
The watches are built alongside with Michigan design powerhouse Bedrock Manufacturing, the company behind Shinola and Filson. It isn’t exactly clear at this stage whether it houses a quartz or an automatic movement (it is pretty thin, which would suggest it might be quartz), and given Shinola’s movements have been, up until this point, provided by Ronda, it can be assumed that so will these. Ford’s timepieces may thus be designed with Ronda calibers with quartz, which is the supplier of the base movements used in Shinola and Filson watches. However, little is revealed on the movement from the release and we wait on Tom Ford for further details.
Initially unavailable online, the 001 is currently available at Tom Ford boutiques in New York, Beverly Hills, Las Vegas, Chicago, Dallas, Miami, Houston, Atlanta, Milan, London, Zurich, Hong Kong, Macau, Beijing, Shanghai, Chengdu, Osaka, Tokyo, Nagoya, Kobe and Seoul (though apparently they will be up for sale on their web store ‘soon’).
Depending on an individual’s configuration, Tom Ford’s 001 watch prices will range from $2,190 to $10,100, depending on your configuration of case material and strap etc. Come into the world of Tom Ford watches and into the world of Ronda.