Boucheron Opens Its Second Concept Boutique In Singapore

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The jewelry house sets up shop on Orchard Road once again, with a luminous new boutique. French high jeweller, Boucheron has opened its second concept boutique in Singapore at Takashimaya Department Store.

 

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Timeless elegance for men and women: Boucheron Reflet

Located at the heart of Singapore’s busy retail hub, Orchard Road is French Maison Boucheron’s new concept boutique. The store is found at the Takashimaya Department store and it is the second boutique to open in Singapore, with the current one being at Marina Bay Sands. Beyond the stunning jewelry and watches that Boucheron is well known for, the boutique will also have a dedicated showcase for their perfumes and their comprehensive eyewear range.

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One of the focal points of this new boutique is its luminous setting. Inspired by light, the store design looks back at the modern Hôtel Particulier of the Maison Boucheron, with its light marble façade a representation of the 26 Place Vendôme boutique – which location Frédéric Boucheron chosen back in 1893 to open a boutique at because of how the sun rays made the diamonds sparkled from day to night. Taking that idea and applying it to a contemporary setting, the new one is swathed all over with white as its predominant color, and uses tastefully modern angular box-lightings for the ceiling, hung over the glass cases.

 

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Boucheron Quatre ring in white gold

To celebrate their opening, the brand will also be holding an exhibition at the end of this month at Ngee Ann City. At the exhibition, visitors will be able to learn more about the Maison’s remarkable 158-year heritage, which showcases its French origins and Parisian style. Boucheron’s iconic Quatre collection will be displayed alongside a selection of high jewellery pieces specially flown in for the exhibition.

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Within those glass cases contains all of the iconic jewelry creations made with Boucheron’s design finesse. The sculptural Quatre, for example is one of those pieces taking center stage, as well as Boucheron’s collection of jeweled animals, and the symbolic serpentine jewelry – the Serpent Bohème. Other than jewelry, Boucheron’s exquisite timepieces feature too, like the iconic Reflet watch and the new collection: Epure.

 

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Boucheron Epure Automatic Watch

Overall, the mixture of the luminous atmosphere and the glow of the jewelry work in tandem to create for a calm and graceful purchasing experience. Indeed, Boucheron has been renowned over the years for its hospitality towards its customers, gaining the support of countless illustrious clientele. In keeping with that, a special order service will also be offered to keep with clients needs and desires.

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The Maison Boucheron Exhibition will be open from 22 July to 31 July 2016 at Ngee Ann City, Level 1 atrium. Come into the world of Boucheron.

 

 

 

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