One of the world’s most buzzed about beauty brands, Glossier is nowhere done in its quest to deliver makeup bag-worthy products. From Boy Brow to Balm Dotcom, the brand has delivered multiple offerings that have gone straight to cult status. And its newest offering is all-but guaranteed to follow in their footsteps.
Glossier created its’ first-ever lash product called the Lash Slick Mascara. It took them a year and a half and 248 different formulations to get right, so the brand did not mess around. The formula is made with vegan Biotin to help strengthen the lashes, Japanese Fibre Technology to lengthen and flexible polymers for a finish that is, according to a press release, ‘like an extra-strength hair gel’.
So not only will your mascara stay put throughout the day, it will be treating your lashes to make them stronger and healthier. Oh, and did we mention it’s water resistant, cruelty-free, fragrance-free and hypoallergenic?
From May 9, the Glossier Lash Slick Mascara is only available in jet black. Bust reached out to the brand to see if there will be any other coors to come.