If there’s one thing that Chanel knows how to do it’s rewrite gender codes. Gabrielle ‘Coco’ Chanel famously borrowed elements from men’s wardrobes for her designs – in the process introducing a generation of women to the chic and comfortable fashions that we have taken for granted. You know, like pants for women.
Now the iconic brand has turned its attention to makeup with its first line designed for men, Boy de Chanel, affirming that beauty is something for everyone regardless of gender. The brand starts with three elegant offerings in midnight blue packaging, that reflect the streamlined and simple routine a modern man might need. The line currently consists of a foundation, a lip balm and an eyebrow pencil.
What it has focussed on are, textures that are instinctive, formulas that are imperceptible and have longevity, as well as products that help men achieve a natural result. In the same vein that women (and drag queens) get a major confidence boost from a touch of well-applied face paint, men can do the same. This is what we know of the products so far.
Everything you need to know about the Boy de Chanel makeup line for men.
Boy de Chanel Le Teint Tinted Fluid
The foundation is called Le Teint Tinted Fluid and is meant to be invisible to the naked eye. It gives that coveted, second skin effect while allowing the skin to breathe – a must have for any men’s skincare or makeup product. This one is lightweight, enriched with hyaluronic acid and helps to resist sweat and sebum, and currently comes in four shades. Because men need SPF protection too, this comes in SPF25/PA++ to shield against skin-ageing UVA and UVB rays.
Boy de Chanel Le Baume Lèvres Matte Moisturizing Lip Balm
The Le Baume Lèvres Matte Moisturizing Lip Balm softens and hydrates the lips with a matte texture and is packed with jojoba oil, shea butter and vitamin E while still maintaining a weightless effect. Do men want a chic, Chanel lip balm with a non-shiny finish? We have a feeling this will be sùrprisingly popular.
Boy de Chanel Le Stylo Sourcils Eyebrow Pencil
Lastly, the French Maison zeroes in on what men truly need to complete a polished visage with an eyebrow pencil. The Le Stylo Sourcils Eyebrow Pencil is waterproof and long wearing and comes in four shades, with a spiral brush on one end to groom the brows and adjust coverage. We already know many men who indulge in eyebrow grooming – and these aren’t even those of the metrosexual ilk – so this product is likely to be a hit. Although, we’re pretty sure there is no gender when it comes to eyebrow pencils or in fact any makeup, the fact that a major fashion and beauty house has designed a line for men to make them feel more comfortable with the idea is a step in the right direction.
The Boy de Chanel makeup line will first launch in South Korea on September 1, according to WWD. It will then roll-out internationally to Chanel.com and in Chanel boutiques between November and January.