A new member of the family, La Roche-Posay Introduces Hyalu B5 Eyes


Recommended by dermatologists worldwide, La Roche-Posay is the brand offering adjunctive therapy daily skincare products formulated with highly concentrated ingredients targeting every skin’s needs. Products are tested on sensitive skin. Its daily use products include formulations that are based on thermal spring water rich in selenium, a powerful antioxidant. Formulations are clinically proven for safety and efficacy that enhance overall treatment results and reduce related side effects that can improve consumer quality of life.

La Roche-Posay, that is widely regarded as the sensitive skin specialist, adds a new eye care product to its Hyalu B5 range.

The product line that made its official debut last year welcomes the Hyalu B5 Eyes, a cream that markets as the 1st dermatological anti-wrinkle solution that repairs and replumps the skin around – very – sensitive eyes. The new launch complements the Hyaluronic Acid Cream and Hyaluronic Acid Serum, two instantly moisturizing repairing and replumping solutions formulated with two different sized molecules of hyaluronic acid.


The same powerful duo, both fragmented and high molecular weight hyaluronic acid, is also used in the new formula to moisturize and replump the skin both at the surface and in depth. The line’s signature Vitamin B5, renowned for its shooting and repairing benefits, is added to stimulate the renewal of the skin, improve its resilience and resistance against environmental stressors.

Melting quickly into skin for a soothing effect, the cream helps to smooth out the appearance of fine lines and wrinkles while redefining and tightening the eye contour. Expect a brighter, plumper and younger-looking eye area.

La Roche-Posay Hyalu B5 Eyes comes with a promise of making fine lines and wrinkles less pronounced. This antiaging eye care refreshes thin and tired eye contour, so it looks fresher and more awakened. At the same time, the skin around eyes appears more uniform and feels moisturized, while the appearance of eye bags appears visibly reduced in only 4 weeks of regular use. For the best replumping repairing efficacy, use it in combination with Hyalu B5 Serum and Hyalu B5 Care.


How to use: Use Hyalu B5 Cream every morning and evening after cleansing and toning, as the third step of your daily skincare routine. For the best replumping restoring efficacy, use it with Hyalu B5 Serum and Hyalu B5 Cream. Or follow with a facial suncream that contains high daily broad-spectrum UVA/UVB protection

La Roche-Posay Hyalu B5 Eyes is available in a 15ml tube, and is available now. Come into the beautiful world of La Roch-Posay.





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