La Roche-Posay Releases My Skin Track UV Wearable Technology

 

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Better looking skin starts with healthy habits, and that’s why La Roche-Posay continues its commitment to skin and sun-safety research and innovation.

Consider that more people are diagnosed with skin cancer each year than all other cancers combined.

Back in 2016, the L’Oréal-owned brand introduced the first ever stretchable skin sensor to monitor UV exposure, My UV Patch. At the time, subsequent consumer studies showed a significant increase in sun-safe behaviors of those who used the patch (34% applying sunscreen more often, and 37% seeking shade more frequently).

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Today, La Roche-Posay goes one step further and introduces My Skin Track UV, which is the first battery-free wearable electronic device to measure UV exposure! The innovative button-sized gadget is equipped with a super-precise sensor that measures individual UV levels. The connectable device is paired with a companion app (available only for iOS devices) that tracks the wearer’s exposure to known environmental hazards, such as pollution, pollen, and humidity, offering personalized tips and skincare recommendations regarding the health and safety of their skin! The app also calculates your max sun-stock, which is your own, personalized, maximum daily allowance of UV exposure, based on your skin tone and the UV index!

Created by L’Oreal’s leading skincare brand La Roche-Posay, the precise sensor measures individual UV levels, and the companion app also tracks exposure to pollution, pollen and humidity.

My Skin Track UV is designed to seamlessly integrate into daily lives and routines of its wearers, measuring both UVA and UVB exposure. The sensor is activated by the sun, and programmed to share information with the user’s smartphone via NFC. The app integrates with Apple HealthKit and provides instant status updates while storing up to three months of data.

Watch the video from La Roche-Posay

The waterproof sensor is 12mm wide and 6mm high, and has a wire clip that can be used to attach it to clothing and accessories. The My Skin Track UV is available exclusively at select Apple Stores and apple.com, and retails for $59.95.

 

 

 

 

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