Instagram is littered with accounts whose followers are made up of paid-for bots and fake comments, but not for much longer. In the wake of similar crackdowns on social media platforms like Facebook and Twitter, Instagram has announced that it will begin banning paid-for likes and followers in the coming weeks.
Recently, we’ve seen accounts use third-party apps to artificially grow their audience. Every day people come to Instagram to have real experiences, including genuine interactions. It is our responsibility to ensure these experiences aren’t disrupted by inauthentic activity.
In a post on its website overnight, Instagram has announced that it will begin to crack down on inauthentic activity. The social media platform has been taking down fake accounts since at least 2014, but this is the first time it’s publicly discussed removing fake likes from posts. To help combat this, the company says it has ‘built machine learning tools to help identify accounts’ that buy followers and likes.
Recently, we’ve seen accounts use third-party apps to artificially grow their audience. People come to Instagram to have real experiences, including genuine interactions. It is our responsibility to ensure these experiences aren’t disrupted by inauthentic activity.
Taking a number of steps to limit this kind of unwelcome behavior, accounts that will be identified using these services will receive an in-app message alerting them that they have removed the inauthentic likes, follows and comments given by their account to others. Older posts won’t be affected however for those who have purchased any of the above, the newer posts will show a significantly lessened number of likes and comments making it fairly obvious they’ve previously dabbled in paid-for engagement. They will also be asked the to secure their account by changing their password. People who use these types of apps share their username and password, and their accounts are sometimes used by third-party apps for inauthentic likes, follows and comments.
Anyone willing to pay for fake followers doesn’t deserve your attention, and Instagram should not hold back from terminating their accounts if they don’t stop.
With social media being this generation’s great source of revenue-earning, being ethical and authentic in how you use it, especially as an ‘influencer’ has never been more important. Still thinking of buying followers? We advise you don’t!!
Looks like it’s going to be a very interesting few weeks ahead!